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“You can tell us, like, ‘I want to read, I want to listen, or want to watch,’” he says. But Seghers says the team is spending a lot of time on improving the automated categorization system, which would also help Upnext recommend content to users. The app already saves your progress on all kinds of content, so you can pick anything up where you left off. Higher on the priority list: getting better at understanding the content people put into Upnext. Upnext tries to handle threads, podcasts, articles, videos, and much more. (In this sense, Upnext is almost like a supercharged bookmarking service.) You can also share playlists with others, including your own notes on various content, and Seghers says Upnext has long-term dreams of bringing lots of social features to the app. I love this feature, personally: I now keep a running list of podcast episodes, articles, and videos on subjects I’m trying to learn more about and can dive into them whenever I have time. (I have a lot of podcasts still in my Short Reads folder.) Instead, Upnext wants you to make playlists of content. You can’t manually categorize your content, either, which is annoying. If you find a podcast episode on its webpage rather than in a podcast player, it’s going to save it as a Short Read and not a Long Listen. But if you save an article with an embedded video at the top, it’s going to think you wanted the article. It works, ish? Upnext is very good at understanding the difference between a long read and a short article and always puts YouTube links in the right place.

When you save something in the app through the Upnext browser extension or the iOS share sheet, Upnext tries to figure out what it is and automatically categorizes it for you. Ultimately, though, Upnext’s plan is to do a lot more with your content than give it a nicer font. (Upnext doesn’t yet have an easy way to sync all your notes to your favorite note-taking app unless you also pay for Readwise, but I’m told that’s coming soon.) The app doesn’t have as many customization options as some other apps - I’d love a way to make the margins a little wider on the iPad, in particular, with Seghers says is coming - but is still a pretty nice reading experience. If you take notes on a video or podcast, it automatically timestamps them, so they’re easy to find later. It does a good job ingesting most text articles, with images and other media as well, and makes it pretty easy to highlight text and take notes. I’ve mostly used it as a straightforward replacement for Pocket (or Matter, another new read-later app I’ve been enjoying) as a simple reading tool.

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He didn’t rule out eventually offering a cheaper or free version, either, but said that starting expensive “will give us a clear signal on what the most demanding users want.” Upnext works on iPhone and iPad, but no Android for now. The app costs $10 a month or $69 a year, which is seriously steep for this kind of app (Pocket and Instapaper both have very good free tiers), but Seghers thinks Upnext can build something worth the price for the internet’s content superconsumers.

Now it’s launching publicly on iPhone, iPad, and the web - Android’s coming eventually, Seghers says, but not anytime soon. The app has been in beta for more than a year, and I’ve been testing it off and on for most of that time.

There’s also a Review page that asks you to Tinder-swipe your way through your list to keep it clean - swipe right to keep it, swipe left to archive. Upnext’s home screen shows you a few categories, a set of curated Daily Picks from the stuff you’ve saved, and then a few of the things you’ve added most recently.

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My favorite thing about the app is that rather than just storing all that stuff in a reverse-chronological list, it acts as a sort of Google TV interface for web content, a tool that takes all your links and tries to give you back the right thing at the right time. It handles articles and blog posts like Pocket or Instapaper but also serves as a dumping ground for all those YouTube videos you want to watch later, the podcast episodes you’ll eventually listen to, the tweet threads you don’t have time to scroll through yet, all those PDFs cluttering your desktop, and more. Whatever you call it, here’s what Upnext is: it’s a place to save and interact with content from all over the internet. Eventually, Upnext settled on “A reader with superpowers,” which is close enough. “Longer term,” he says, “I like to think about what we’re building as a knowledge browser.” But even he admits that doesn’t mean much to anyone right now. Even Jeroen Seghers, one of the service’s co-founders, struggles to explain it. No, it’s a content-curation-social-network thing.